7 AI Mistakes to Avoid in Women’s Health Content
Artificial intelligence (AI) has quickly become a go-to tool for creating content at scale—and chances are, you’re already using it. Whether it’s drafting emails, brainstorming blog topics, or generating captions for social media, AI offers unmatched speed and efficiency.
In fact, in a recent survey Fifteenth Page conducted with business owners and content creators, 26% of respondents said they use AI to create content most of the time, while another 20% rely on it for about half of their content needs.
But if you’re producing content for a women’s health brand, the stakes are higher than fast turnaround or SEO rankings. You’re not selling kitchen gadgets or closet organizers—you’re sharing information that can influence real health decisions. And when your audience is dealing with sensitive, often deeply personal topics like hormone balance, fertility, or mental health, trust is everything.
The hard truth: One inaccurate health claim or oversimplified piece of advice can damage your credibility—and potentially put your audience at risk. But when you’re relying on generative tools like ChatGPT, you may not even realize a mistake has slipped through.
A 2025 study published in PLOS One found that most AI models tend to generalize or oversimplify medical research. That’s a problem—especially in regulated spaces like wellness and healthcare, where accuracy and compliance matters just as much as clarity.
But—deep breaths—you don’t have to ditch AI to create safe, reliable content. You just have to use it strategically.
In this guide, we’ll walk through 7 of the most common mistakes brands make when using AI for health content—and how to avoid them so you can publish with confidence, credibility, and compliance.
Mistake #1: Trusting AI Without Verifying Facts
AI tools like ChatGPT, Claude, and Gemini are powerful content accelerators—but they’re not medical experts—and that can quickly become apparent when using them to create health content.
Indeed, a 2024 American Journal of Preventive Medicine study found that large language models are far less reliable than human experts when doling out medical advice. In one evaluation, ChatGPT-4 answered only 28.6% of medical questions accurately—a clear red flag for brands creating health-related content.
Publishing unchecked information on topics like hormone therapy, prenatal care, or dietary supplements could not only erode trust but also violate health marketing regulations. Misinformation—however unintentional—can mislead your audience and expose your business to legal or reputational risk.
How to fix it:
Always fact-check AI-generated content, especially when discussing medical research, treatment options, or supplement claims.
Rely on reputable sources like CDC, WHO, PubMed, NIH, or peer-reviewed journals.
Consider building an internal content review checklist or having a licensed professional review critical content before publication.
Mistake #2: Letting AI Replace Your Brand Voice
While AI can imitate tone, it can’t truly understand your brand’s essence. That’s especially true in the women’s health space, where content must be more than informative—it has to be empathetic, empowering, and deeply aligned with your audience’s lived experience.
AI tends to default to a neutral, generalized tone. The result? Copy that sounds polished but soulless—and that’s not what your audience is looking for when they’re navigating personal health concerns like PCOS, postpartum, or perimenopause.
After all, would your ideal client trust guidance from a generic-sounding AI script—or from a brand that sounds like it sees and understands them?
How to fix it:
Use AI for first drafts, idea generation, or structural outlines, but always revise for voice and tone.
Infuse your content with real patient insights, shared values, and emotional intelligence. This builds credibility and connection.
Consider creating a brand voice guide or tone checklist to ensure consistency across AI-assisted content.
Mistake #3: Copy/Pasting AI-Generated Citations or Quotes
Here’s a major red flag when using AI to generate health content: many AI tools will fabricate sources, statistics, and even expert quotes. These so-called “hallucinated citations” might look convincing—complete with journal names, dates, and expert titles—but often link to nowhere or reference studies that don’t exist.
And the danger goes beyond embarrassment. If you publish a social post or article that includes a fabricated study or made-up expert quote to support a health claim, you're not just misleading your audience—you could face legal consequences. In regulated industries like health and wellness, compliance violations tied to false or unverifiable claims can result in fines, takedowns, or even FTC scrutiny.
How to fix it:
Never copy and paste AI-generated citations without verifying every source.
Use trusted databases like PubMed, Cochrane Library, or Google Scholar to confirm studies and author credibility.
Double-check quotes attributed to health professionals to ensure they were actually said—and in the right context.
If AI invents a quote or misrepresents a source, cut it entirely or replace it with verified material.
Mistake #4: Overusing Medical Jargon
AI tools often default to clinical or textbook-style language—especially when discussing medical or scientific topics. While that might seem “smart” on the surface, in reality it can create barriers to understanding and alienate the very people you're trying to help.
High health literacy isn't a given. In fact, nearly 9 out of 10 adults struggle to understand and use everyday health information. Your job is to make wellness content not just accurate but truly usable.
And in women’s health, clarity isn’t optional, it’s critical. Whether your audience is navigating fertility treatment, menopause symptoms, or gut health, they’re looking for guidance that feels accessible, not academic.
How to fix it:
Translate complex concepts into plain language without dumbing them down.
Use conversational phrasing while preserving clinical accuracy.
Include analogies, metaphors, or simple examples when appropriate (e.g., "Think of progesterone as your body’s natural calming hormone").
Check your content using readability tools like Flesch-Kincaid readability test to ensure it’s digestible.
Mistake #5: Making Unverified or Misleading Health Claims
Phrases like “this adaptogen nixes PMS” or “this probiotic guarantees better digestion” might sound confident and click-worthy—but they can quickly cross the line into noncompliant territory. Both the FDA and FTC have clear rules around what you can and cannot say when it comes to health claims, especially if you're not a licensed medical professional or if you're marketing supplements and wellness products.
Publishing unsubstantiated or overly definitive health claims can lead to:
Regulatory fines or cease-and-desist letters
Website takedowns or shadowbanning on social platforms
Long-term damage to your brand’s credibility and customer trust
And in the wellness space, where audiences are already skeptical of “miracle cures” and magic bullets, credibility is your most valuable currency.
How to fix it:
Avoid absolute claims like “treats,” “cures,” or “guarantees,” unless you have FDA-approved language or peer-reviewed, clinical-grade evidence.
Use language like “may help support,” “is associated with,” or “may promote” to stay on the safe side.
Include appropriate disclaimers, such as, “This content is for educational purposes only and is not a substitute for professional medical advice.”
Know your role. Stay within your legal scope of practice if you're not a licensed healthcare provider—especially when creating content related to diagnosis, treatment, or disease claims.
Mistake #6: Publishing Without Human Review
AI can streamline your workflow and generate solid first drafts, but it can’t replace human empathy, cultural context, or ethical judgment. This is especially important in women’s health, where your content often intersects with deeply personal topics—fertility, mental health, body image, trauma, identity.
Even well-structured, grammatically correct AI copy can fall short when it comes to tone, inclusivity, and emotional nuance. Worse, it may unintentionally reinforce biases, overlook marginalized experiences, or come off as tone-deaf.
Content that lacks sensitivity doesn’t just feel off, it can:
Alienate your audience
Spark backlash or negative comments
Undermine your authority as a health-focused brand
How to fix it:
Always conduct a human review before publishing AI-assisted content—especially when the topic is emotionally charged or medically complex.
Review for tone, inclusivity, and reader experience. Ask: Does this feel like something I would say to a real person in need?
When possible, involve team members with diverse perspectives or sensitivity readers for content touching on race, gender identity, reproductive rights, or trauma.
Don’t just check for grammar—check for heart.
Mistake #7: Settling for Generic, Repetitive Content
AI often relies on vast pools of publicly available data to generate content. While this can produce decent results, it also means your content risks sounding like every other post on the internet. In the world of women’s health, where authenticity, differentiation, and specialized messaging are vital to building trust, generic content is your enemy.
Your audience isn’t looking for regurgitated facts—they want insights that resonate, challenge conventional wisdom, and speak directly to their needs.
How to fix it:
Personalize your AI-generated content with real-life stories, client testimonials, or your unique methodologies and expertise.
Inject your brand’s personality into the copy. Show that you’re not just another faceless health blog—your voice is distinct and relatable.
Use AI as a starting point, but go beyond surface-level information to craft unique insights or actionable advice that hasn’t been said a thousand times before.
Focus on niche topics or underrepresented aspects of women’s health to carve out your unique space.
Your AI Content Success Checklist ✅
Before posting or publishing your next piece of content, ask yourself:
Is the information accurate, up to date, and well-sourced?
Are all citations verified?
Does the tone reflect your brand’s voice and values?
Is the content empathetic, clear, and audience-appropriate?
Have you simplified complex terms without dumbing them down?
Has a human reviewed this with care?
Final Word: AI Is a Tool—You Are the Expert
AI is here to stay, and when used strategically, it can amplify your message and help you scale smart. But it will never replace your expertise, ethics, or intuition—and it shouldn’t.
Ready to make AI your ally in health marketing?
At Fifteenth Page, we help women’s health brands create clear, credible, and compliant content that earns trust—and turns readers into loyal clients.
👋 Get in touch to learn more.
